by Victor Antonio, Sales Buy•ologist
If you’ve wondered how I develop my videos and/or my material for my book, here’s a glimpse at what I do. We all have our ‘method of madness’ when it comes to creating or developing new material; here’s mine.
When it comes to conceptualizing an idea and figuring out how it applies to the buying process, I usually put it up on my home office whiteboard and leave it there for a few days.
Occasionally I’ll look at it, make some changes and walk away again. This can go on for a week or two until I feel the idea has cooked long enough. Next step…video time!
